Imagine Dragons X Corning Gorilla Glass
Corning wanted to get increase their base and so we got them to partner with the rock band Imagine Dragons.
The campaign was rolled out in 2 phases.
Phase 1 consisted of an online ARG (Augmented Reality Game) where we tapped the Imagine Dragons to solve a series of 10 puzzles. Crack the codes and input the passwords, you and a friend will be flown out to Vegas to attend a private Imagine Dragons Experience. In phase 2, the experience included a meet and greet, a private listening party of their unreleased album set with memorabilia from the band’s music videos and a private 2-hour concert!
This wildly successful campaign drove up traffic and followers across all of Corning’s social channels and site.
- Role Creative Director, Art Director, Photographer
- For Corning Gorilla Glass
- Date 2018