THE CHALLENGE:
Can we create a single social campaign that will reach all KPI’s?
● Social mentions/engagement KPIs
● 1/10th the budget of competitor brands
● Less than 6 months to execute Corning wanted to get increase their base and so we got them to partner with the rock band Imagine Dragons.

The campaign was rolled out in 2 phases.

Phase 1 consisted of an online ARG (Augmented Reality Game) where we tapped the Imagine Dragons to solve a series of 10 puzzles. Crack the codes and input the passwords, you and a friend will be flown out to Vegas to attend a private Imagine Dragons Experience.

In phase 2, the experience included a meet and greet, a private listening party of their unreleased album set with memorabilia from the band’s music videos, and a private 2-hour concert! The concert was covered in the Rolling Stone among other news outlets!

The full Youtube Live concert is below.
Almost broke 1 Million views. https://www.youtube.com/watch?v=NapLxHp09DU

https://www.reviewjournal.com/entertainment/entertainment-columns/kats/imagine-dragons-performed-secret-show-on-las-vegas-strip-1522625/
We leveraged our hastag #OriginsLasVegas for social that went very well.

This wildly successful campaign drove up traffic and followers across all of Corning’s social channels and sites.