CARRIER SEES THE WORLD DIFFERENTLY

Through Carrier’s unique view of the world, there’s more than meets the eye.
This campaign features buildings, transportation, and everyday situations and reveals how Carrier innovation and technology are embedded in them.
The campaign spanned from video, print, OOH to Social, and Animated Digital banners ahead of the company going public on the NYSE.

Manifesto:
Some of the most important things in our lives are easy to miss.
Commonplace things — the air we breathe, the fresh food we eat, that we are protected by CO alarms and comforted by our HVAC — for most people, these features fade into the background.
Not for us. At Carrier, these background features are our prime focus. Where others see buildings, we see what powers them. Where others see homes, we see safety measures. Where others see shipping containers, we see advanced refrigeration technology.

We see what others miss. Because that’s our world.