Assignment: A year-long disruptive global digital campaign that ran in the US, UK, Germany, France, Japan and Canada. Work included the following 4 videos, animated digital banners, social, website, digital out of home billboards, campaign playbooks and event kits.

Objective: Drive Intel vPro platform awareness + preference with IT Ops in managed businesses with 100+ employees.

My role: Concepted and pitched the idea of IT Confessionals retold through engaging animation. Sourced stories and wrote scripts. Worked with animation studio to ideate proper styles for each region, contributed to casting and editing.

IT horror stories are everywhere. We sourced authentic stories of oh-shit IT Ops moments and retold them confessional-style using bold animations styles inspired by each unique target region.

A global 360 campaign for Intel’s vPro platform that included 4 videos that live-action blended with custom animation, animated digital banners, social, website, digital out of home billboards, campaign playbooks, and event kits.