Intel - A.I. Pursuit

Users solve code-based clues across all social media channels to unlock a mystery involving an elusive AI.
The deeper they dive into the puzzle, the harder the challenges become as players attempt to solve the mystery and find the bottom of the rabbit hole. This was Intel’s highest engaged campaign they have ever done!

CHALLENGE:
Develop big ideas for Intel Software
social channels to build audience,
credibly engage its software developer
fans, and win awards.

Scale: One-time large delivery (20+) of posts across multiple social channels and accounts

  • Role Graphic Designer, Art Director, Video Editor and Music Composer
  • For Intel

Intel - A.I. Pursuit ARG Social campaign

Intel – A.I. Pursuit Sudo.city

Intel – A.I. Pursuit Sudo.city page 2

Intel – A.I. Pursuit
Step 1: Seed Video

Intel – A.I. Pursuit
Step 2: Sudo.city

Intel – A.I. Pursuit
Step 2: Sudo.city inspect source code

Intel – A.I. Pursuit
Step 4: Delta Inducers

Intel – A.I. Pursuit
Step 5: #Yakuzonet IRC file serv bot

Intel – A.I. Pursuit
Step 6: Download and open CCTV footage

Intel – A.I. Pursuit
Step 7:Play and beat the M.U.D.D game Cortex Overdrive

Intel – A.I. Pursuit
Step 8: Go to the twitter handle @devlog and download the images and find the hidden code

Intel – A.I. Pursuit
Step 9: Compile code

Intel – A.I. Pursuit
Step 10: Hallix A.I. chat bot Turing test.

Intel – A.I. Pursuit walkthrough